"What is Cooking?" Print
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The sold-out MAD4 took place on August 24th & 25th 2014, in a circus tent on Refshaleøen in Copenhagen. The event was co-curated by Brazilian chef Alex Atala (D.O.M, São Paulo). This symposium dealt with what it means to be a cook, and re-evaluated the fundamental techniques and responsibilities of the profession.
The speakers included: Albert Adrià, Pierre Koffmann, Paul Freedman, Jeremiah Tower, Chris Cosentino, Isabel Soares, and Madhur Jaffrey, and many more. For a full list of speakers and videos, please click here: http://www.madfood.co/symposium/mad4/
The MAD4 poster was designed by Tombola Cph and screenprinted on acid-free Munken pure 170 gm paper, 420 x 650 mm. The poster was printed and hand numbered in a limited batch of 100.